The Taste the Wild, Australian Wild Prawns campaign has reached over 24 million Australians since April 2022.
In tough market terrain in 2024-2025, our goal is to call on 15 million Australians to taste the wild with Australian Wild Prawns.
2024 - 2025 plans
Social Media (Winter 2024 – Winter 2025)
In-store point of sale collateral - seafood retailers (from Summer 2024)
2024-2025 Target: Seafood consumers in 200+ metro and regional retailers.
Content: Ice stabbers, cabinet stickers. Store support is available for download and use in stores.
2022-2024 results: Cabinet stickers, door stickers and posters shipped to stores with estimated reach over 650,000.
In-store – major supermarkets (Summer 2024)
2024 – 2025 Target: Seafood consumers in major supermarket/s, summer 2024-2025
Content: Coles magazine ad. Woolworths deli screen ads and social media around stores
2022 – 2024 results: 12.1 million across Woolworths and Coles shoppers
FRDC/ACPF Project working with food service running in parallel.
Target: Australia’s food service sector
Status: Module-based videos promotion through hospitality, wholesale ordering and social media channels.
Find details on current plans and past results
Who is behind this campaign?
We thank each and every contributor to date whose organisation and/or vessel names are listed below:
- Fishery Entities -
- Seafood Wholesalers & Retailers -
- QLD: the proud owners of vessels -
FV Achiever
FV Advantage
FV Ambition IV
FV Avenger 1
FV Assailant
FV Babarusa
FV Benjamin
FV C – King
FV Capricorn
FV CP Jane
FV Crystal C
FV Crystal Enterprise
FV Crystal J
FV Danny B
FV Darden Star
FV Das Lyn
FV Eastern
FV Emma
FV Fiora
FV Gulf Rose
FV Gunsynd
FV Iluka Star
FV Jacquelene C
FV Janntone
FV Joseph M
FV K Vern
FV Kelana
FV Kmaree
FV Lady Moreton
FV Larissa E
FV Maddison
FV Marvan
FV Maxim
FV Millennium II
FV Miss Anita
FV Miss Macleay
FV Mundarra
FV Murchison
FV Ocean King
FV Ocean Sun 2
FV Peg 2
FV Pisces Star
FV Proteus
FV Relentless
FV Reward 2
FV Roden Lee
FV Rosen C
FV Sea King
FV Seabreeze
FV Serenity
FV Sherona
FV Silda
FV So Gracie R
FV Somatina
FV Southern Intruder
FV Steven C
FV Torakina
FV Trinity
FV Tweed Seaker
FV Ventura
FV Wandering Star
Trouble Free Trawling
- Government -
Are you with us in 2024 - 2025?
The more campaign contributors, the more people we can reach.
Tell us what you’d like to do.
About Us
Who are we? We’re the Australian Council of Prawn Fisheries (ACPF). Our members are all of Australia’s prawn fisheries and some chain members. We invest research funds for fishers under direction from our members. We are behind Australian Wild Prawns and a number of other initiatives summarised here.
For all enquiries contact:
Rachel King
Executive Officer, ACPF
M: 0425 237 566
E: rachel@australianprawnfisheries.com.au
Privacy
All information will be retained by the Australian Council of Prawn Fisheries for the purposes of administering the campaign to profile Australian Wild Prawns and will not be released to any other entity or for any other purpose.
*ACPF/FRDC Project 2021/092: “Assessing effective approaches to engaging the food service sector” will run in parallel but is funded separately through research funds.